It was the home to bands such as Colosseum, Jade Warrior, Affinity, Ben and other bands from 'the 'cutting edge' of the early-'70s British prog-folk-post-psych circuit'. It was launched as a competitor to labels such as Harvest (a prog subsidiary of EMI) and Deram ( Decca).
Vertigo was the brainchild of Olav Wyper when he was Creative Director at Phonogram.
